MRKT 310 Week 4

BUY HERE: MRKT 310 Week 4 (UMUC) – Homeworkmade

MRKT 310 Week 4

1.  Segmentation: Organizations will use multiple segmentation bases to get a full picture of its customers and create real value for them. Two distinct market segments for diet coke will be behavioral and psychographics segmentations. Behavioral segmentation groups people according to how they behave or act towards the products. The characteristics of market segmentation by behavior are the benefits consumers derive from drinking diet coke. Consumers of diet coke benefit from drinking diet coke for the low sugar content compared to regular soda brands. Consumers of diet coke are also drawn to the brand loyalty as well. Another behavior segmentation characteristic is how often they consume diet coke. For example, some consumers will buy diet coke daily during lunch. The second segmentation base is psychographics segmentation which differentiates consumers based on their activities, interests, opinion, values, attitude and lifestyles. Some people with interest in healthier lives will be satisfied with diet coke because of the low sugar content. In addition, many people make purchase decisions based on the company’s ethics, values or social responsibility. Coca Cola has gained the trust of its consumers by contributing to the environment and the community in various ways. Also consumers with brand conscious attitude will not drink beverages of less known brands. The will show their status by drinking diet coke.

2. Target Market: